.paid-traffic-page {
  --pt-ink: #171b1d;
  --pt-muted: #62696a;
  --pt-line: #d8ddda;
  --pt-accent: #df6b3e;
  --pt-paper: #fff;
  background: var(--pt-paper);
  color: var(--pt-ink);
}
.pt-wrap { width: min(100% - 2rem, 76rem); margin-inline: auto; }
.pt-hero { padding-block: clamp(3rem, 8vw, 7rem) 3.5rem; display: grid; gap: 2rem; }
.pt-kicker { margin: 0 0 .8rem; color: var(--pt-accent); font-size: .8rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.pt-hero h1 { max-width: 14ch; margin: 0; font-size: clamp(2.5rem, 7vw, 5.6rem); line-height: .98; letter-spacing: -.055em; }
.pt-hero h1 em { color: var(--pt-accent); font-style: normal; }
.pt-lede { max-width: 62ch; color: var(--pt-muted); font-size: clamp(1.05rem, 2vw, 1.25rem); line-height: 1.65; }
.pt-actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.4rem; }
.pt-hero-note { padding: 1.25rem; border: 1px solid var(--pt-line); border-left: 4px solid var(--pt-accent); background: rgba(255,255,255,.55); align-self: end; }
.pt-hero-note strong { display: block; margin-bottom: .5rem; }
.pt-hero-note p { margin: 0; color: var(--pt-muted); line-height: 1.55; }
.pt-section { padding-block: 3.25rem; border-top: 1px solid var(--pt-line); }
.pt-section-heading { display: grid; gap: .75rem; margin-bottom: 1.5rem; }
.pt-section h2 { margin: 0; font-size: clamp(1.8rem, 4vw, 3rem); letter-spacing: -.035em; }
.pt-section-heading > p:last-child { max-width: 66ch; color: var(--pt-muted); line-height: 1.65; }
.pt-service-grid { display: grid; grid-template-columns: 1fr; gap: .85rem; }
.pt-service-card { padding: 1.25rem; border: 1px solid var(--pt-line); background: #fff; }
.pt-service-card span { color: var(--pt-accent); font-size: .78rem; font-weight: 800; letter-spacing: .12em; }
.pt-service-card h3 { margin: .65rem 0 .4rem; font-size: 1.15rem; }
.pt-service-card p { margin: 0; color: var(--pt-muted); line-height: 1.55; }
.pt-table-scroll { overflow-x: auto; border: 1px solid var(--pt-line); background: #fff; scrollbar-color: var(--pt-accent) #e6e8e4; }
.pt-table { width: 100%; min-width: 44rem; border-collapse: collapse; text-align: left; }
.pt-table th, .pt-table td { padding: .9rem 1rem; border-bottom: 1px solid var(--pt-line); vertical-align: top; }
.pt-table th { background: #e9ece7; font-size: .78rem; letter-spacing: .08em; text-transform: uppercase; }
.pt-table tr:last-child td { border-bottom: 0; }
.pt-table a { color: #93401f; font-weight: 750; text-underline-offset: .18em; }
.pt-table .pt-fit { white-space: nowrap; font-size: .9rem; }
.pt-table-note { color: var(--pt-muted); font-size: .9rem; line-height: 1.55; }
.pt-partner-grid { display: grid; grid-template-columns: 1fr; gap: .75rem; }
.pt-partner-card { display: flex; min-width: 0; min-height: 5.5rem; align-items: center; gap: .85rem; padding: .85rem; border: 1px solid var(--pt-line); background: #fff; color: var(--pt-ink); text-decoration: none; transition: border-color .18s ease, transform .18s ease; }
.pt-partner-card:hover { border-color: var(--pt-accent); transform: translateY(-2px); }
.pt-partner-card:focus-visible, .pt-media-link:focus-visible { outline: 3px solid var(--pt-accent); outline-offset: 2px; }
.pt-partner-logo { display: grid; width: 3rem; height: 3rem; flex: 0 0 3rem; place-items: center; border: 1px solid #eceeed; background: #fff; }
.pt-partner-logo img { display: block; width: 2.5rem; height: 2.5rem; object-fit: contain; }
.pt-partner-copy { display: grid; min-width: 0; gap: .25rem; }
.pt-partner-copy strong { font-size: 1rem; line-height: 1.25; }
.pt-partner-copy small { color: var(--pt-muted); font-size: .78rem; line-height: 1.4; }
.pt-partner-arrow { margin-left: auto; color: var(--pt-accent); font-weight: 800; }
.pt-media-heading { margin-top: 3rem; }
.pt-media-heading h3, .pt-media-group h3 { margin: 0 0 .5rem; font-size: clamp(1.25rem, 2.5vw, 1.65rem); }
.pt-media-heading p { margin: 0; color: var(--pt-muted); line-height: 1.6; }
.pt-media-group { margin-top: 2rem; }
.pt-media-grid { display: grid; grid-template-columns: 1fr; gap: .5rem; }
.pt-media-link { display: flex; min-width: 0; min-height: 4.25rem; align-items: center; justify-content: space-between; gap: .75rem; padding: .7rem .8rem; border: 1px solid var(--pt-line); background: #fff; color: var(--pt-ink); text-decoration: none; }
.pt-media-link:hover { border-color: var(--pt-accent); background: #fafaf8; }
.pt-media-main { display: grid; min-width: 0; gap: .2rem; }
.pt-media-main strong { overflow-wrap: anywhere; font-size: .95rem; line-height: 1.3; }
.pt-media-main small { overflow: hidden; color: var(--pt-muted); font-size: .75rem; text-overflow: ellipsis; white-space: nowrap; }
.pt-media-kind { flex: 0 0 auto; padding: .25rem .45rem; border: 1px solid var(--pt-line); color: var(--pt-muted); font-size: .68rem; line-height: 1.2; }
.pt-steps { display: grid; grid-template-columns: 1fr; gap: .8rem; padding: 0; list-style: none; counter-reset: pt-step; }
.pt-steps li { counter-increment: pt-step; padding: 1rem; border-top: 2px solid var(--pt-ink); background: rgba(255,255,255,.55); }
.pt-steps li::before { content: "0" counter(pt-step); display: block; margin-bottom: .8rem; color: var(--pt-accent); font-weight: 800; }
.pt-steps h3 { margin: 0 0 .4rem; }
.pt-steps p { margin: 0; color: var(--pt-muted); line-height: 1.55; }
.pt-boundary { margin-top: 1.25rem; padding: 1rem 1.1rem; border: 1px solid #c8a58e; background: #fff7f0; color: #573d31; line-height: 1.6; }
.pt-final { margin-block: 2rem 4rem; padding: clamp(1.5rem, 5vw, 3rem); background: #202626; color: #f8f7f2; }
.pt-final p { max-width: 60ch; color: #c6ceca; line-height: 1.6; }
.pt-final .button.secondary { color: #f8f7f2; border-color: #75807b; }
@media (min-width: 768px) {
  .pt-hero { grid-template-columns: minmax(0, 1.35fr) minmax(16rem, .65fr); align-items: end; }
  .pt-service-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .pt-steps { grid-template-columns: repeat(4, minmax(0, 1fr)); }
  .pt-partner-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: .85rem; }
  .pt-media-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: .65rem; }
}
@media (min-width: 1100px) {
  .pt-partner-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .pt-media-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}
@media (max-width: 480px) {
  .pt-wrap { width: min(100% - 1.25rem, 76rem); }
  .pt-hero { padding-top: 2.5rem; }
  .pt-table th, .pt-table td { padding: .75rem; }
}